BURRITO WISDOM – a vegetarian burrito quest www.burritowisdom.com

COMING SOON: BURRITO INFLATION: Chipotle announces that they will raise their prices due to rising commodity prices

Posted in Burrito Business News, Los Angeles by burritowizard on June 28, 2011

LETTUCE IS UP 15%

BEEF IS UP 17%

BEANS ARE UP 1%

CHEESE IS UP 15%

RICE IS UP 3%

Chipotle, the largest burrito chain in the world with over 1084 stores sets the going price for a vegetarian burrito in most regions.  Citing rising commodity prices as their reason for the coming burrito inflation, Chipotle did not disclose any specifics of their new pricing scheme. Chipotle is quickly becoming the Starbuchs of Burritos, opening across the street from competing establishments, and usually drawing more business. Their control of the market allows them to determine when it is time to raise prices.  Beef prices should have no effect on their vegetarian burrito price, although cheese at 15% is alarming, and they may have to start charging extra for lettuce (up 15%).  Currently at their downtown LA location it’s $5.95 + tax; or $6.52.  I predict we’ll see that rise to at least $6.50 + tax; or $7.13 by the end of the summer, so yes THE $7 BURRITO IS COMING SOON.

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TOMATILLO 6.75

Posted in Gringo, Koreatown by burritowizard on October 19, 2010

3435 Wilshire Blvd
Los Angeles, CA 90010

(213) 388-9636

Vegetarian Burrito: $6.24

Measurements: 9″ circumference; 7″ length (but they’ll hook you up with a monster if you ask nicely)

Today is a special day in American History: I walk into Tomatillo in Koreatown.  The very first Tomatillo.  I feel the energy, this is going to be big…  Like the hot band with a record contract before their first practice, Tomatillo is destined for greatness.  The underpaid staff greets me with big smiles, and jovial attitudes, knowing that they are a part of the very first one…

You have to compare Tomatillo to Chipotle, I’ll use this analogy: Chipotle is Mario from Super Mario Brothers, and Tomatillo is Luigi; but with fresh quality ingredients not seen at Chipotle since the pre-1998-corporate-expansion of the franchise.

Decent traditional red and green salsas with fresh chunks of tomato, cilantro and of course tomatillo.

Value: Standard Issue

WIZARD’S SCORE: 6.75